Fertility Patient Seminars: Dead or Alive?

Patient sem­i­nars have long been a sta­ple of many clin­ics’ mar­ket­ing plans — for very good rea­sons. They are great ways to impart infor­ma­tion and exper­tise to fer­til­ity con­sumers, plus they give poten­tial patients the oppor­tu­nity to meet the clinic’s...

Must-do Infertility Social Media Marketing Tips

Face­book Must-do’s: Cre­ate a fan page. Cus­tomize the Wel­come page with an indi­vid­u­al­ized design, i.e., FaceIt, PageModo. Set-up indi­vid­ual Face­book pages for des­ig­nated staff members. Pub­li­cize your Face­book fan page: add Face­book badges and links to...

Fertility Marketing Promotion Tips for Hope Award Winners

Con­grat­u­la­tions on your suc­cess! You are an award-winning recip­i­ent of one of RESOLVE: The National Infer­til­ity Association’s (RESOLVE) Hope Awards for Excel­lence. In the infer­til­ity field, this is equiv­a­lent to win­ning the high­est seal of approval...

Infertility Bashing: What Can We Do Win the Public Relations War?

Stop the Infer­til­ity Bash­ing and Let’s Win the Pub­lic Rela­tions War I’ve noticed it for a while, but it seems to be get­ting worse and also a lit­tle scary. And I don’t think any other field in med­i­cine, even plas­tic surgery, comes under the degree of intense...