Infertility Marketing is More Than Just the Flavor of the Month

Thought you might be inter­ested in this post from Seth Godin’s blog. Seth is con­sid­ered by many to be one of the god­fa­thers of social media mar­ket­ing. What I like most about him is that his writ­ing is short, con­cise and pithy. He does not mince words, but...

The 80/20 Rule: Are You Using It to Your Advantage?

You’ve prob­a­bly heard of the 80/20 rule, but are you using it advan­ta­geously in your mar­ket­ing efforts? Use the 80/20 Rule to Your Mar­ket­ing Advantage In the early 1900’s, an Ital­ian econ­o­mist named Vil­fredo Pareto for­mu­lated this con­cept from his...

Fertility Patient Seminars: Dead or Alive?

Patient sem­i­nars have long been a sta­ple of many clin­ics’ mar­ket­ing plans — for very good rea­sons. They are great ways to impart infor­ma­tion and exper­tise to fer­til­ity con­sumers, plus they give poten­tial patients the oppor­tu­nity to meet the clinic’s...