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Here is a masonry blog layout with no sidebarMaximizing ROI With the Fertility Nonprofits
Okay, you've donated your hard-earned money to one or more fertility nonprofits. So, now what? Will the patient referrals start rolling in? Will Google Analytics indicate all the click throughs you are getting via the banner ad you placed on its website? Will you see...
5 Reasons to Use Health Care Awareness Periods to Enhance Your Social Media Efforts
Some are days, others are weeks or months. Congress has designated many of them as the official period to bring awareness to various health conditions. National Infertility Awareness Week, for example, is observed starting during the last week of April. Every...
Twitter Tips for Infertility Providers
The Queen of England is on Twitter. Should your fertility company be on it too? Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will...
It’s a Wonderful Life
Don't forget to contribute to the infertility nonprofits Remember how George Bailey in Its a Wonderful Life dreamed about what life in Bedford Falls would have been like if he had not been born? With the help of his guardian angel, George learned that his life indeed...
Words Matter: What Language Does Your Clinic Speak?
Guest blogger: Kristen Magnacca Darcy As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and...
The Marketing Plan: The Key to Meeting Your Organizational Objectives
Here is a how-to guide to creating a marketing plan. Though I wrote it specifically for nonprofits, the steps can be applied to any type of business or organization. Marketing Plan: Key to Meeting Organizational Objectives By Terri Davidson Does your...
The Responsibility of a New York Times Op-Ed Piece
Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility I admit feeling defensive about the recent op-ed article “Selling the Fantasy of Fertility” that appeared in the New York Times. After all, I...
Are You Paying Too Much or Too Little to the Competition?
Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy...
Infertility Advertising: Show Me the ROI
Eenie, meenie, miney mo, which advertisement is a go? One of the most confusing aspects of running a marketing program is figuring out which advertising vehicles will give you the best return on investment while simultaneously attracting new...
Infertility Marketing is More Than Just the Flavor of the Month
Thought you might be interested in this post from Seth Godin’s blog. Seth is considered by many to be one of the godfathers of social media marketing. What I like most about him is that his writing is short, concise and pithy. He does not mince words, but...
The 80/20 Rule: Are You Using It to Your Advantage?
You’ve probably heard of the 80/20 rule, but are you using it advantageously in your marketing efforts? Use the 80/20 Rule to Your Marketing Advantage In the early 1900’s, an Italian economist named Vilfredo Pareto formulated this concept from his...
Fertility Patient Seminars: Dead or Alive?
Patient seminars have long been a staple of many clinics’ marketing plans — for very good reasons. They are great ways to impart information and expertise to fertility consumers, plus they give potential patients the opportunity to meet the clinic’s...
Must-do Infertility Social Media Marketing Tips
Facebook Must-do’s: Create a fan page. Customize the Welcome page with an individualized design, i.e., FaceIt, PageModo. Set-up individual Facebook pages for designated staff members. Publicize your Facebook fan page: add Facebook badges and links to...
Fertility Marketing Promotion Tips for Hope Award Winners
Congratulations on your success! You are an award-winning recipient of one of RESOLVE: The National Infertility Association’s (RESOLVE) Hope Awards for Excellence. In the infertility field, this is equivalent to winning the highest seal of approval...
Infertility Bashing: What Can We Do Win the Public Relations War?
Stop the Infertility Bashing and Let’s Win the Public Relations War I’ve noticed it for a while, but it seems to be getting worse and also a little scary. And I don’t think any other field in medicine, even plastic surgery, comes under the degree of intense...