Infertility Advertising: Show Me the ROI

Eenie, mee­nie, miney mo, which adver­tise­ment is a go? One of the most con­fus­ing aspects of run­ning a mar­ket­ing pro­gram is fig­ur­ing out which adver­tis­ing vehi­cles will give you the best return on invest­ment while simul­ta­ne­ously attract­ing new...