Okay, you’ve donated your hard-earned money to one or more fertility nonprofits. So, now what? Will the patient referrals start rolling in? Will Google Analytics indicate all the click throughs you are getting via the banner ad you placed on its website? Will...
Some are days, others are weeks or months. Congress has designated many of them as the official period to bring awareness to various health conditions. National Infertility Awareness Week, for example, is observed starting during the last week of April. Every...
The Queen of England is on Twitter. Should your fertility company be on it too? Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will...
Don’t forget to contribute to the infertility nonprofits Remember how George Bailey in Its a Wonderful Life dreamed about what life in Bedford Falls would have been like if he had not been born? With the help of his guardian angel, George learned that his life...
Guest blogger: Kristen Magnacca Darcy As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and...
Here is a how-to guide to creating a marketing plan. Though I wrote it specifically for nonprofits, the steps can be applied to any type of business or organization. Marketing Plan: Key to Meeting Organizational Objectives By Terri Davidson Does your...
Authors’ missed opportunity to start a dialogue replaced by hyperbole, selective statistics and a mean-spirited sensibility I admit feeling defensive about the recent op-ed article “Selling the Fantasy of Fertility” that appeared in the New York Times. After all, I...
Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy...
Eenie, meenie, miney mo, which advertisement is a go? One of the most confusing aspects of running a marketing program is figuring out which advertising vehicles will give you the best return on investment while simultaneously attracting new...
Thought you might be interested in this post from Seth Godin’s blog. Seth is considered by many to be one of the godfathers of social media marketing. What I like most about him is that his writing is short, concise and pithy. He does not mince words, but...
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