Must-do Infertility Social Media Marketing Tips

Face­book Must-do’s:

  • Cre­ate a fan page.
  • Cus­tomize the Wel­come page with an indi­vid­u­al­ized design, i.e., FaceIt, PageModo.
  • Set-up indi­vid­ual Face­book pages for des­ig­nated staff members.
  • Pub­li­cize your Face­book fan page: add Face­book badges and links to your Web site, email sig­na­ture, email blasts, etc. Pro­mote with a poster in the wait­ing room. Encour­age patients to friend and fol­low your fan page.
  • Post daily or every other day and often: morn­ing, noon and night.
  • Link to infer­til­ity news and events and add cus­tomized commentary.
  • Ask ques­tions and encour­age dis­cus­sion and sharing.
  • Share videos from your orga­ni­za­tion and from other groups.
  • Add blog posts and write Face­book notes.
  • Encour­age fans to post com­ments and ques­tions and to participate.

Twit­ter Must-do’s:

  • Use a mem­o­rable Twit­ter name, also known as a Twit­ter handle.
  • Cus­tomize the Twit­ter back­ground so poten­tial fol­low­ers know what you do.
  • To save time, use post­ing and infor­ma­tion tools like Tweet Deck or Hoote Suite and syn­chro­nize Face­book, Twit­ter and LinkedIn postings.
  • Tweet sev­eral times a day; some experts sug­gest eight times, account­ing for var­i­ous time zones and view­ing habits.
  • Con­duct searches for var­i­ous terms, i.e., #infer­til­ity, #IVF, to see who is post­ing about them.
  • Start fol­low­ing tweet­ers who are post­ing about infer­til­ity; pro­fes­sion­als, patients, blog­gers; and people/groups your fol­low­ers follow.
  • Have orga­ni­za­tional twit­ter accounts, as well as indi­vid­ual employee accounts.
  • Retweet rel­e­vant infor­ma­tion; drive fol­low­ers to blog or Web site; mon­i­tor com­plaints; pro­mote events.
  • Start #FF, i.e., Fol­lowFri­days, Twit­ter equiv­a­lent of “like.”

Blog­ging Must-do’s:

  • Estab­lish your vision, point of view and brand.
  • Cre­ate a mem­o­rable, SEO-sensitive blog name.
  • Use blog­ging plat­forms like Word Press or have a Web designer inte­grate a blog into your Web site.
  • Have one or two main blog­gers, but share blog­ging respon­si­bil­i­ties through­out the organization.
  • Blog at least once or twice per week.
  • Use guest blog­gers from other orga­ni­za­tions to lessen the load and to strengthen connections.
  • Tag each blog with per­ti­nent keywords.
  • Cre­ate a blog roll of your favorite bloggers.
  • Use Face­book, Twit­ter and the News sec­tion of your Web site to pro­mote your blog.
  • Add your blog to blog lists.