Not Your Average Agency

We’re not your average marketing agency. We’re Davidson communications, aka the Fertility Marketing Maven, and we specialize in working with fertility and reproductive health providers.

Before You Can Help Patients Fulfill Their Dreams

We need to help you find patients. We’ll develop an integrated marketing plan using a variety of strategies and tactics that fit your goals, objectives and budget.

We're Connected!

We know the fertility marketplace from all perspectives, including those of patients/consumers, referring physicians, patient support organizations, and pharmacy and medical device vendors. Because of our extensive experience in the fertility marketplace, we immediately can jump into any situation and start producing results.

Marketing Plans

A marketing plan is the roadmap to future success.

Social Media

Your customers are using it. So should you.

Websites

If we build it, they will come.

Advertising

Helping you target the most cost-effective & successful advertising platforms.

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Media Relations

We’ll get your quotes in both new and traditional media.

Communications

Leave the writing and/or editing to us.

Testimonials

Our clients say it best

With very little direction, Terri was able to craft a social media marketing strategy and recommendations for us, resulting in triple digit growth in consumer engagement and reach.

Kamal Bhandal

Former Marketing Director, Auxogyn

Terri has a unique experience that was perfect for RESOLVE – she knows the infertility marketplace and can understand the providers and patients, and, she has a long background in marketing and communications.

Barbara Collura

Executive Director, RESOLVE: The National Infertility Association

Terri has done an excellent job promoting Embryo Donation International. Her connections amongst the infertility world have been invaluable. Her editorial skills are also excellent.

EDI

Medical Director, Embryo Donation International

Find the Right Marketing Mix

Preparation

Do you know your market?

Conducting market research to understand your potential customers is the first step in preparing your marketing plan.

Place

Location, location, location

For many businesses, place is one of the most important aspects of the marketing mix and they need to be in the right location to attract customers.

Product

Can you build a better mousetrap?

Produce an excellent product or service that customers want to buy and which will help them become your brand advocates.

People

The Heart of Every Organization

Your employees who interact with customers can contribute to your success or failure. The infertility experience can be emotionally heart-wrenching and your clinic’s actions must reflect that reality.

Price

Is the Price Right?

Knowing how to price your product or service is a key component of the marketing mix. Most states do not mandate infertility insurance treatment.

Promotions

Which Tactics Are Right for Your Company?

Advertising, social media, public relations, sales, direct mail? So many choices, so little time, money and resources!

We’re More Than Fertility Marketing Specialists

We’re experienced across a wide range of businesses and organizations.

Women's Health & Health Care

From cradle to old age

Education

Serving educational organizations, including private high schools, colleges and universities

Small Businesses

Helping businesses thrive

Nonprofits

Even nonprofits have competitors