You’ve invested in the Web­site, so where are the customers?

The best designed Web­site in the world won’t amount to a hill of beans if cus­tomers can’t find it. That’s why your Web­site needs to be opti­mized so search engines like Google, Bing and Yahoo rank your site in searches for key­words your cus­tomers use to find the prod­ucts and ser­vices you offer.

Must-do SEO
• Meta­Data: This includes refin­ing title tags and key­words and adding meta descrip­tions, rel­e­vant key­words to text on each page, h1 and h2 head­ers (where appro­pri­ate), alt text to images, and inter­nal links.
• Cre­at­ing addi­tional Web pages
• Site map XHTML page and Google reg­is­tra­tion
• Account management

Should Do SEO
• Link­ing: Estab­lish­ing inbound links with rel­e­vant com­pa­nies and orga­ni­za­tions link­ing to Web site; com­ment­ing and leav­ing web site address on blogs; and other method­olo­gies.
• Press releases: Dis­trib­ut­ing press releases on Web wire ser­vices, which pro­vide link­age. Also obtain­ing actual press cov­er­age on media web sites, which search engines fi nd to be “very impor­tant” links because of their high traf­fic.
• Social media: Engag­ing in blogs and other social media like Face­book, Twit­ter and LinkedIn.