Search Engine Optimization

Get found!

You’ve invested in the Web­site, so where are the customers?

The best designed Web­site in the world won’t amount to a hill of beans if cus­tomers can’t find it. That’s why your Web­site needs to be opti­mized so search engines like Google, Bing and Yahoo rank your site in searches for key­words your cus­tomers use to find the prod­ucts and ser­vices you offer.

Must-do SEO
• Meta­Data: This includes refin­ing title tags and key­words and adding meta descrip­tions, rel­e­vant key­words to text on each page, h1 and h2 head­ers (where appro­pri­ate), alt text to images, and inter­nal links.
• Cre­at­ing addi­tional Web pages
• Site map XHTML page and Google reg­is­tra­tion
• Account management

Should Do SEO
• Link­ing: Estab­lish­ing inbound links with rel­e­vant com­pa­nies and orga­ni­za­tions link­ing to Web site; com­ment­ing and leav­ing web site address on blogs; and other method­olo­gies.
• Press releases: Dis­trib­ut­ing press releases on Web wire ser­vices, which pro­vide link­age. Also obtain­ing actual press cov­er­age on media web sites, which search engines fi nd to be “very impor­tant” links because of their high traf­fic.
• Social media: Engag­ing in blogs and other social media like Face­book, Twit­ter and LinkedIn.

Blogging

Add Content with Blogging

Blogging is one of the most effective ways to continually add content to your website. Though a good blog will help you achieve that goal, your primary goal in spending the time and effort necessary to produce an excellent product is to strive to provide great content to your readers.

Linking

Having other websites link to your site is a good way to improve your search engine optimization.

Google Plus

Hangout with Google+

Since it’s Google, the world’s major search engine, it makes sense to add your blogs and social media postings to Google’s social media site. Then people who are signed into Google (and many are all the time), might see your Google+ page during keyword searches.