55 Glen St. • Rowley, MA 01969 • 978-273-0254 (cell)
terridavidsoncabitt@comcast.net • www.terridavidsoncommunications.com • www.fertilitymarketingmaven.com
Twitter: @MarketingMaven • Facebook: FertilityMarketingMaven • Instagram: FertilityMarketingMaven • LinkedIn: Terri Davidson • Google+: Terri Davidson
CAREER GOALS
To help a business/organization reach for its vision, meet its mission and achieve greater visibility and brand awareness
SUMMARY OF QUALIFICATIONS
Marketing, public relations and digital communications professional who has expertise in strategic planning, marketing plan creation, communications, web site development and copywriting, social media, pay-per click search engine advertising, search engine optimization, graphic design, advertising, media relations, event coordination and customer relationship management
CAREER HISTORY
• Independent Marketing Consultant, Davidson Communications, Rowley, MA • 2003-present
Contract, freelance and project marketing work for a variety of infertility and reproductive medicine providers, small businesses, and health care, educational, and professional organizations
Clients and long-term contracts:
- Fertility and health care providers such as Auxogyn, Inc., ARC Fertility, the Center for Surrogate Parenting, Westchester Fertility, HRC Fertility, North Shore Fertility, Cheyenne Obstetrics and Gynecology, Law Offices of Robert Terenzio, author Kristen Darcy, The Stork Lawyer, Abington Reproductive Medicine, Circle Surrogacy, Cardone Reproductive Medicine and Infertility, Embryo Donation International, East Coast Fertility, Reproductive Science Center, Reproductive Science Institute, Genesis Fertility and other companies
- University of Massachusetts/Lowell
- National Professional Science Master’s Association (NPSMA)
- RESOLVE: The National Infertility Association
- Isaacson, Miller (executive search firm)
- Small businesses, manufacturers, web developers and advertising agencies
Staff Positions
- Marketing Director, Boston IVF, Waltham, MA • 2001-2003
- Marketing Director, Fertility Center of New England, Reading, MA • 1996-2001
- Marketing Communications Specialist, Visiting Nurse Association of Eastern MA, Somerville, MA • 1993-1996
- Remainder of job history can be supplied upon request
QUALIFICATIONS & ACCOMPLISHMENTS
ABILITY TO CREATE, ORGANIZE AND IMPLEMENT SUCCESSFUL MARKETING, PUBLIC RELATIONS AND SALES CAMPAIGNS
- Held marketing management positions at several progressive organizations and led market-based, strategically focused plans to increase business
- Exceeded sales and marketing expectations at all positions, including yielding a 10% annual increase in business in an unfavorable demographic market for the nation’s largest fertility provider; expanding business to accommodate the doubling in size within a year of a physician practice; selling 40% more exhibitor space for a major conference; and increasing home health care agency referrals by over 60%
WEB SITE DEVELOPMENT/MAINTENANCE EXPERIENCE AND INTERNET KNOW-HOW
- Created, organized and wrote academic, administrative and research web sites within a large university CMS system
- Working with designers and web developers, coordinated the production of websites for numerous fertility clinics
- Implemented successful web marketing plans that generated significant business, established linkages and realized excellent ROI
- Designed, implemented and monitored pay-per-click, banner advertising, search engine optimization and social media campaigns
SOCIAL MEDIA SAVVY
- Managed Facebook, Instagram, Twitter, Google Plus and Pinterest accounts for a variety of businesses
- Increased number of likes/followers, engagement, brand impressions and overall social activity while building community for business brands
- Achieved top status on Symplur (hashtag tracking service) for clients for influential keywords in specific niches
SUPERIOR MARKETING COMMUNICATIONS AND MEDIA RELATIONS SKILLS
- Produced sophisticated, head turning collateral pieces that “speak” to the customer
- Created outstanding print, Internet and award-winning radio advertising (Silver Microphone Award) that produced customers, extensive name recognition and positive market positioning
- Placed news and feature stories in regional, national and international print, radio and television media, including a front-page Boston Globe article that became one of the nation’s leading press stories
- Received Award of Distinction from Florida Public Relations Association for “Modern Day Mother’s Day”
EVENT PLANNING EXPERTISE
- Flawlessly organized major conferences, in person and online seminars, annual meetings and other events from concept through execution, including one of New England’s largest and most successful health care conferences
CUSTOMER ORIENTATION
- Established consumer education systems to produce the highest levels of satisfaction through surveys, newsletters, handbooks, enhanced internal communication plans and value-added services
EDUCATION
- Brandeis University, Bachelor of Arts
- Boston University, Master’s Degree
VOLUNTEER POSITIONS
- Vice President (former), RESOLVE of New England, an infertility support, education and advocacy organization
- Vice President (former), Rowley Public Education Fund
- Marketing advisor to Parents Via Egg Donation and Fertility Within Reach
- Member-at-large, ASRM Women’s Council
SOFTWARE
- Proficiency in Indesign, Photoshop, Illustrator, Quark, GoLive and Dreamweaver, as well as Microsoft Office applications
- Experience with html coding, CSS and content management systems, including Word Press
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