How to succeed in infertility social media without really trying (LOL)!

Jumpstart Social Media

Whether your organization has been on social media for awhile or is just dipping its toes in the water, Davidson Communications can help establish, increase or ramp up your presence to become head of the social media hierarchy in the infertility community.

Determining Your Goals

Participating in social media is a necessity for most infertility providers. So first, we will help you determine your goals and objectives. What is good for an egg donation and surrogacy agency may not be appropriate for a locally-based fertility clinic or a medical device company with an international clientele. Because each fertility provider is different, our approach is not cookie-cutter.

Selecting the Most Appropriate Platforms

Facebook, Twitter, Pinterest, LinkedIn, Instagram or Google+? Which one or ones will you choose? The final answer will be based on your goals, budget and bandwidith. Each platform has its strengths and weaknesses. On Facebook, you will find rank and file infertility patients who are there to connect with family members, friends and brands they like and respect. Facebook also is great for allowing you to connect locally and for targeted advertising. Twitter is an international platform that attracts social media savvy patients, such as bloggers. It also is a great place to meet infertility professionals as well as journalists. Google+ is a must-do to ensure search engine optimization (SEO); LinkedIn is the go-to source for prospecting reproductive professionals, though it is not as engagement-friendly as other venues; and Pinterest and Instagram are the new kids on the block, both of which have real potential for many types of fertility organizations.

Developing Social Media Content and an Appropriate Schedule

Social media is not an advertising platform or a self-promotion tool (though you can advertise there). We recommend you develop a schedule and post frequently and during different time periods. Posts should be quality content and a combination of infertility news, infertility inspiration and branding/informational about your product or service. Also be sure to retweet, mention and engage with infertility patients and professionals. Above all, add interesting and engaging content that will push your posts to the top of your followers’ newsfeed and garner lots of retweets and mentions.

At Davidson Communications, our job is to make your brand shine in the infertility social media community. We would be honored to help you do that.

Gain a Foothold in the Infer­til­ity Social Media World

With our con­nec­tions and deep, inti­mate knowl­edge of this ver­ti­cal mar­ket­place, we pro­vide strate­gies and tac­tics for con­nect­ing with cur­rent and poten­tial patients, as well as with refer­ral sources.


• Setup/Format/Design: We can setup, format and/or design your blog, Face­book Business Page, Instagram page and/or Twit­ter home page or work with the designer of your choice to pro­duce a vehi­cle reflect­ing your brand, as well as pro­vid­ing opti­mal search engine opti­miza­tion.

• Social Media Strat­egy: This will include a blog­ging sched­ule with top­ics and authors reflect­ing the most cur­rent and rel­e­vant clin­i­cal top­ics, the emo­tional needs of infer­til­ity patients, and “cur­rent events” in the infer­til­ity world, as well as tac­tics for engag­ing patients, pro­fes­sion­als and the rest of your com­mu­nity via social media.

• Mak­ing Infer­til­ity Social Media Con­nec­tions: Con­nect­ing your orga­ni­za­tion to guest blog­gers (to write for your blog), guest blog­ging oppor­tu­ni­ties (for your staff to write for other blogs), give­aways, and other poten­tial col­lab­o­ra­tions in the infer­til­ity social media mar­ket­place.

• Writ­ing & Edit­ing Blogs: Either writ­ing orig­i­nal copy and/or edit­ing posts writ­ten by staff mem­bers.

• Post­ing on Social Media: Devel­op­ing a sched­ule of reg­u­larly posted Face­book and Twit­ter news, ques­tions, sur­veys and engage­ment activities.

Why Choose the Fer­til­ity Mar­ket­ing Maven? It’s my busi­ness to know who is doing what in the infer­til­ity social media world, as well as who is doing it well. I fol­low blogs, Face­book posts and Tweets focus­ing on infer­til­ity. I imme­di­ately can jump in to pro­duce results.

Check out our pricing options. DavidsonCommunicationsSocialMediaPricingOptions2015