Terri Davidson: Social Media Marketing Manager

Twitter: @MarketingMaven • Facebook: FertilityMarketingMaven
Instagram: FertilityMarketingMaven • LinkedIn: Terri Davidson • Google+: Terri Davidson

To help a business/organization utilize the power of social media to reach its customers and professional partners in new and exciting ways through engagement, dialogue and delivery of excellent, meaningful and fun content

Since joining Twitter and Facebook at the beginning of 2008, I have been captivated by the ways social media has allowed my clients to meet, get to know and communicate with both individuals and brands locally, nationally and globally. Personally, social media has given me wonderful opportunities to make friends and attract and retain clients.

• Social media marketing professional who has two decades of marketing strategy and communications experience
• Has utilized Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn for a variety of small, medium and large-sized companies

Ads, Analytics and Apps
• Promoted posts and ads on Facebook
• Twitter ads
• Google Analytics, Facebook Insights, Twitter Analytics
• Meltwater Buzz, Hootsuite and Buffer

• (Almost) everything I know about social media I learned in kindergarten
• Be nice and share your toys
• Talk about interesting things, i.e., share useful and valuable content
• Ask questions

• Increased brand impressions, number of followers and likes and engagement for all accounts
• Used targeted Facebook advertising to promote events and seminars
• Used Twitter ads to promote tweets and increase followers
• Several accounts are leading brands on Twitter for targeted keywords
• Managed and set-up social media accounts for 11 companies
• Achieved top status on Symplur (hashtag tracking service) for clients for influential keywords in specific niches
• Wrote and edited blogs
• Led successful Twitter and Facebook chats
• Met and pitched several journalists, leading to story placement in traditional media

• Marketing Consultant, Davidson Communications, Rowley, MA • 2003-present
Contract, freelance and project marketing work for a variety of infertility and reproductive medicine providers, small businesses, and health care, educational, and professional organizations

Clients and long-term contracts:
• Fertility and health care providers such as Auxogyn, Inc., the Center for Surrogate Parenting, RESOLVE: The National Infertility Association, North Shore Fertility, Cheyenne Obstetrics and Gynecology, Law Offices of Robert Terenzio, author Kristen Darcy, The Stork Lawyer, Abington Reproductive Medicine, Circle Surrogacy, Cardone Reproductive Medicine and Infertility, Embryo Donation International, East Coast Fertility, Reproductive Science Center, Reproductive Science Institute, Genesis Fertility and other companies
• University of Massachusetts/Lowell
• National Professional Science Master’s Association (NPSMA)
• Isaacson, Miller (executive search firm)
• Businesses, including a health care high tech company, several Web developers and advertising agencies, a high-end professional photographer, an insurance agency, an author, and several manufacturers and several start-up firms

Staff Positions
• Marketing Director, Boston IVF, Waltham, MA • 2001-2003
• Marketing Director, Fertility Center of New England, Reading, MA • 1996-2001
• Marketing Communications Specialist, Visiting Nurse Association of Eastern MA, Somerville, MA • 1993-1996
• Remainder of job history can be supplied upon request

• Vice President (former), RESOLVE of New England, an infertility support, education and advocacy organization
• Vice President (former), Rowley Public Education Fund
• Marketing advisor to Parents Via Egg Donation and Fertility Within Reach
• Member-at-large, ASRM Women’s Council

• Proficiency in Indesign, Photoshop, Illustrator, and Dreamweaver, as well as Microsoft Office applications
• Experience with html coding, CSS and content management systems