Words Matter: What Language Does Your Clinic Speak?

Guest blogger: Kristen Magnacca Darcy As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and...

The Marketing Plan: The Key to Meeting Your Organizational Objectives

Here is a how-to guide to cre­at­ing a mar­ket­ing plan. Though I wrote it specif­i­cally for non­prof­its, the steps can be applied to any type of busi­ness or organization. Mar­ket­ing Plan: Key to Meet­ing Orga­ni­za­tional Objectives By Terri Davidson Does your...