Maximizing ROI With the Fertility Nonprofits

Okay, you’ve donated your hard-earned money to one or more fertility nonprofits. So, now what? Will the patient referrals start rolling in? Will Google Analytics indicate all the click throughs you are getting via the banner ad you placed on its website? Will...

Twitter Tips for Infertility Providers

The Queen of England is on Twitter. Should your fertility company be on it too?  Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will...

Words Matter: What Language Does Your Clinic Speak?

Guest blogger: Kristen Magnacca Darcy As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and...

The Marketing Plan: The Key to Meeting Your Organizational Objectives

Here is a how-to guide to cre­at­ing a mar­ket­ing plan. Though I wrote it specif­i­cally for non­prof­its, the steps can be applied to any type of busi­ness or organization. Mar­ket­ing Plan: Key to Meet­ing Orga­ni­za­tional Objectives By Terri Davidson Does your...

Are You Paying Too Much or Too Little to the Competition?

Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy...

Infertility Advertising: Show Me the ROI

Eenie, mee­nie, miney mo, which adver­tise­ment is a go? One of the most con­fus­ing aspects of run­ning a mar­ket­ing pro­gram is fig­ur­ing out which adver­tis­ing vehi­cles will give you the best return on invest­ment while simul­ta­ne­ously attract­ing new...