Congratulations on your success! You are an award-winning recipient of one of RESOLVE: The National Infertility Association’s (RESOLVE) Hope Awards for Excellence. In the infertility field, this is equivalent to winning the highest seal of approval from your peers. Indeed, this is something to acknowledge, celebrate and promote.
We have a few suggestions for how to make the most of this extraordinary opportunity. These ideas range from the simple to the sophisticated. Some will only take a few minutes to implement; others require more thought and expertise. So let’s get started.
Announce your award in the most prominent place possible on the home page of your organization’s Web site. Also add it to your biography as well as the News section. Then insert a photograph or two — RESOLVE will provide photographs of the winner with Executive Director Barbara Collura and voila, you’ve made a simple but significant splash in publicizing this honor.
Add this to your email signature: Recipient, 2010 Hope Award for ______ from RESOLVE: The National Infertility Association. Consider how many emails you send daily and you’ll be impressed by the impact this simple act can produce.
Business cards, letterhead and brochures
If you have the space, try to add this designation to your business cards and/or letterhead. If you’re getting brochures printed, please be sure to mention the award in an appropriate, highly visible space.
If you have a blog, congratulations! Get personal and describe what receiving the Night of Hope award means to you and your work. Also take the time to list and congratulate the other award winners.
Facebook and Twitter
Post and tweet about your award. If possible, have one of your friends or colleagues tweet during the awards ceremony. Also share and re-tweet your fellow award recipient’s posts. Be a good infertility colleague, Facebook friend and fellow IF twitterer.
Leverage the power of video to tell the story of how you won this award. Get a colleague to video your acceptance speech and then post it on YouTube or another video uploading site. Let your night in the spotlight go viral.
Email blast or mailing
It’s always a good idea to communicate with your referral sources. This is a great opportunity to send an email blast or mailing to your referral sources and others on your contact list.
Distribute a press release
This is where it really gets interesting. There are many ways you can leverage press coverage. First, write a press release. RESOLVE will help you by providing a boilerplate, swiss cheese format release. All you need to do is fill in the blanks. But also feel free to write a custom version. Once you complete your release, you can post it on your Web site as well as distribute it through either a free or paid press release distribution site like www.freepressrelease.com (free) or www.prweb.com (paid).
But if you’re willing to go the extra mile or have a marketing or public relations professional who can help, you can also contact local or specialty media. This will be news if you can establish a connection to a particular media’s audience: a local newspaper, an alumni magazine, or your hometown radio station.
This award will last a lifetime. You’ll always be an award-winning recipient, but you only will have a finite time spam to take maximum advantage of its public relations potential.