Thought you might be interested in this post from Seth Godin’s blog. Seth is considered by many to be one of the godfathers of social media marketing. What I like most about him is that his writing is short, concise and pithy. He does not mince words, but gets straight to the point.
I really enjoyed this blog because it defines why I chose to specialize in infertility marketing. I love having a deep, rich knowledge about this particular field for which I feel so passionate about. So without further adieu, I suggest you read the following:
From Asimov to Zelazny
When I was in high school, I read every single science fiction book in the Clearfield Public Library. Probably 250 books altogether.
I don’t think I had a big plan, I was mostly looking for something to do. What I discovered, though, was that domain knowledge, edge to edge knowledge of a field, was incredibly valuable. It helped me understand where the edges were, and it gave me the confidence to be selective, to develop a taxonomy, to see what was going on.
As the deluge of information grows and choices continue to widen (there’s no way I could even attempt to cover science fiction from scratch today, for example), it’s easy to forget the benefits of acquiring this sort of (mostly) complete understanding in a field. I’m not even sure it matters which field you pick.
Expertise is a posture as much as it is a volume of knowledge.
Reading every single trade journal, for example, or understanding the marketing, engineering and sales of your field–there are countless ways to go deep instead of merely paying lip service to the current flavor of the moment.