- Create a fan page.
- Customize the Welcome page with an individualized design, i.e., FaceIt, PageModo.
- Set-up individual Facebook pages for designated staff members.
- Publicize your Facebook fan page: add Facebook badges and links to your Web site, email signature, email blasts, etc. Promote with a poster in the waiting room. Encourage patients to friend and follow your fan page.
- Post daily or every other day and often: morning, noon and night.
- Link to infertility news and events and add customized commentary.
- Ask questions and encourage discussion and sharing.
- Share videos from your organization and from other groups.
- Add blog posts and write Facebook notes.
- Encourage fans to post comments and questions and to participate.
- Use a memorable Twitter name, also known as a Twitter handle.
- Customize the Twitter background so potential followers know what you do.
- To save time, use posting and information tools like Tweet Deck or Hoote Suite and synchronize Facebook, Twitter and LinkedIn postings.
- Tweet several times a day; some experts suggest eight times, accounting for various time zones and viewing habits.
- Conduct searches for various terms, i.e., #infertility, #IVF, to see who is posting about them.
- Start following tweeters who are posting about infertility; professionals, patients, bloggers; and people/groups your followers follow.
- Have organizational twitter accounts, as well as individual employee accounts.
- Retweet relevant information; drive followers to blog or Web site; monitor complaints; promote events.
- Start #FF, i.e., FollowFridays, Twitter equivalent of “like.”
- Establish your vision, point of view and brand.
- Create a memorable, SEO-sensitive blog name.
- Use blogging platforms like Word Press or have a Web designer integrate a blog into your Web site.
- Have one or two main bloggers, but share blogging responsibilities throughout the organization.
- Blog at least once or twice per week.
- Use guest bloggers from other organizations to lessen the load and to strengthen connections.
- Tag each blog with pertinent keywords.
- Create a blog roll of your favorite bloggers.
- Use Facebook, Twitter and the News section of your Web site to promote your blog.
- Add your blog to blog lists.