Maximizing ROI With the Fertility Nonprofits

Okay, you’ve donated your hard-earned money to one or more fertility nonprofits. So, now what? Will the patient referrals start rolling in? Will Google Analytics indicate all the click throughs you are getting via the banner ad you placed on its website? Will...

The Marketing Plan: The Key to Meeting Your Organizational Objectives

Here is a how-to guide to cre­at­ing a mar­ket­ing plan. Though I wrote it specif­i­cally for non­prof­its, the steps can be applied to any type of busi­ness or organization. Mar­ket­ing Plan: Key to Meet­ing Orga­ni­za­tional Objectives By Terri Davidson Does your...