The Marketing Plan: The Key to Meeting Your Organizational Objectives

Here is a how-to guide to cre­at­ing a mar­ket­ing plan. Though I wrote it specif­i­cally for non­prof­its, the steps can be applied to any type of busi­ness or organization. Mar­ket­ing Plan: Key to Meet­ing Orga­ni­za­tional Objectives By Terri Davidson Does your...

Are You Paying Too Much or Too Little to the Competition?

Is Embracing the Competition the New Black? We’ve all been there: worrying about what our competitors are doing, wishing we had thought of their great idea, regretting we hadn’t made more sales calls or anguishing over the possibility of lost market share. It’s easy...