Maximizing ROI With the Fertility Nonprofits

Okay, you’ve donated your hard-earned money to one or more fertility nonprofits. So, now what? Will the patient referrals start rolling in? Will Google Analytics indicate all the click throughs you are getting via the banner ad you placed on its website? Will...

Twitter Tips for Infertility Providers

The Queen of England is on Twitter. Should your fertility company be on it too?  Stymied about how to start engaging on Twitter? It seems like everyone is tweeting, even the Queen of England has a Twitter handle @BritishMonarchy. But does that mean your company will...

It’s a Wonderful Life

Don’t forget to contribute to the infertility nonprofits Remember how George Bailey in Its a Wonderful Life  dreamed about what life in Bedford Falls would have been like if he had not been born? With the help of his guardian angel, George learned that his life...

Words Matter: What Language Does Your Clinic Speak?

Guest blogger: Kristen Magnacca Darcy As a busy health care provider, it’s easy to sometimes lose sight of your interactions with clients and patients, i.e., you can’t see the forest for all the trees. Your day is jam packed with patient appointments and...